Trusted by educators and more:
Now it’s time to get paid accordingly, with a sales strategy that fits like a glove and makes the right clients say yes.
Irresistible Selling is a coaching-supported, lifetime access accelerator and mastermind community for wedding and event pros who are ready to confidently charge $10K, $20K, even $75K… and feel completely at home doing it.
This isn’t about scripts or pressure. It’s about learning to communicate your value so clearly and confidently that the right clients stop scrolling, stop ghosting, and ask “When can we start?”
You’re not a beginner. You’re already brilliant at what you do - and you’ve got the portfolio, referrals, and reputation to prove it.
Does this sound like you?
Thousands of ambitious planners, photographers and floral designers have felt the same way.
We weren’t raised to “charge what we’re worth.” We were raised to base our value on the comfort level of others.
Here’s what I want you to know:
You’re not alone.
It’s time to flip the script - and start building a business whose bank account, clientele, and inner circle finally reflect the immense value you bring to the table.
You’ve done the work - but the next level of clients with 6-figure budgets still feels just out of reach.
You know you’re undercharging, but raising your fees feels like it could break everything you’ve built.
Or - you’re ambitious, moving fast, and you want to skip the line and learn from the strategist trusted by top performers.
What worked before isn’t working now - and you can feel yourself hitting a ceiling.
You want better, more aligned clients without chasing, performing, or selling out.
Your business looks successful on the outside, but your income doesn’t match your value.
They don’t rely on scripts or sleazy tactics - they know that authentic relationships close more clients than perfectly rehearsed pitches ever could.
And that’s exactly what we do inside Irresistible Selling.
We teach timeless, psychology-backed sales in a way that works for women who are done chasing, discounting, and trying to sell like someone they’re not.
The best salespeople don’t push.
They connect.
What the sales bros don’t want you to know:
“Do your business (and yourself) the biggest favor and sign up for IS. Right now. Maria teaches you so much more than sales-- she teaches you how to THINK like a business owner.”
"Prior to IS, I chased, made concessions, and made all sorts of other mistakes that ate away at my profit. Less than a year later, I'm making well over 6-figures and landing 35K clients. It's blown the lid off of what I ever thought I could accomplish, and now that I've achieved all of my goals, I'm going to have to think up new ones. If you're willing to do the work, let Maria save you a decade of guesswork and get right to the good stuff.”
- Daria Taylor
Daria Taylor Photography
Step into serving the next-level clients you’ve been dreaming of.
What worked to sell to small-budget clients won’t get you in the door with big-budget clients.
Selling is serving - when it’s done right.
But doing it right doesn’t mean you have to sound like a slick car salesman, read a cheesy script, or pretend to be someone you’d never buy from yourself.
Inside Irresistible Selling, I’ll help you bridge the gap between where you are now and the version of you who confidently charges $10K, $20K, or even $100K and works with clients who deeply value your work.
You’ll stop second-guessing, start leading sales conversations with clarity and confidence - and step into the version of you who’s been gathering dust on a vision board for far longer than you’d like to admit.
method
Mindset.
Most programs teach you how to follow a script.
Irresistible Selling teaches you how to think, lead, and book clients like a top performer - because mindset, confidence, and sales strategy are inseparable.
You can’t out-strategize low self-worth.
You can’t execute what you don’t believe you’re capable of.
You can’t lead others to invest if you don’t believe in yourself first.
And if you've ever thought:
- "What if I raise my rates and no one books?"
- "Maybe I’ve already peaked."
- "Will people still like me if I charge more?"
Let me say this clearly:
When you learn to sell in a way that feels good and just works, there is no limit to what you can charge.
And you never have to change who you are to get there.
The sales trifecta.
Confidence.
Sales Strategy.
THE
Communicate your value clearly and powerfully
Build authority without ever needing to push
Price and sell your services for $10K–$100K without flinching
Lead sales conversations that feel natural, strategic, and soul-aligned
Build a brand that clients say “yes” to before you even get on the call
You’ll learn how to:
Confidence is the currency of sales, and it starts here.
“I came in here to ring the bell for booking a $15k package - my highest ever - just a few hours after the consult. I just went to countersign the contract, and they added on a bunch of upgrades and it's now a $21k contract!!”
-Cindy Savage, Aisle Less Traveled
Irresistible Selling isn’t a sales course.
It’s a full ecosystem designed to help you step fully into the leader you’re meant to be.
The Container
High-touch coaching. Mastermind-level support. A community that won’t let you shrink.
Whether you're raising your rates, booking your first $10K client, or scaling to multiple six or seven figures, you’ll be surrounded by women on the same path - bold enough to go first, and generous enough to rise together.
We blend:
- Advanced, psychology-driven curriculum
- Live group coaching with personalized support
- Mastermind-style accountability
- A powerful community of women who match your level of ambition
And here's the best part:
You get lifetime access.
That means you can revisit the material any time you hit a new level, shift your offers, or need a reminder of your own power.
This isn’t just business strategy.
This is identity work - and it changes everything.
Don’t be surprised when the confidence you build here starts showing up in your pricing… your boundaries… your relationships… and your entire life.
My clients regularly double their revenue - and many see 2–10x growth within their first year.
They book high-end clients, step into elevated positioning, and become the names people follow: featured in Martha Stewart and Vogue, recognized as top photographers and planners, and often becoming educators themselves.
That’s the room you’re joining - a high-level community you’ll learn from, collaborate with, and grow alongside.
WHAT YOU GET INSIDE IRRESISTIBLE SELLING
This isn’t a learning library.
This is a high-impact sales container built for women who want results - not rules.
You don’t have time to sift through 174 hours of mismatched trainings or follow someone else’s rigid formula. You need a strategy that works for you - with fast wins, smart coaching, and tailored support to help you implement.
Inside Irresistible Selling, you’ll learn how to sell $10K–$100K offers with confidence, attract high-value clients who respect your expertise, and finally stop second-guessing your worth. Many of our clients make their investment back within weeks - some within 24 hours.
Lifetime Access to Everything
No expiration. No fine print. You get access to the entire program, the community, the call replays, and the bonus vault - forever. That means the moment you’re ready to raise your rates again (and again), everything you need is still right here.
(Value Priceless)
Bi-Weekly Group Coaching + Mastermind Calls
Live 60-minute calls led by Maria and her expert team, combining coaching, hot-seat feedback, and strategic conversation. You’ll receive tailored guidance, real-time clarity, and insight shaped not just by Maria—but by the collective experience of a room full of high-performing peers. Can’t attend a call? Submit your questions and listen to the replay with your personalized coaching included - just like being in the room.
5 Core Training Modules
Short, strategic, and designed for implementation, not overwhelm. You’ll get powerful audios, transcripts and worksheets that walk you through exactly how to position your value, raise your rates, and lead sales conversations that convert.
(Value $14,985)
The Irresistible Selling Mastermind Community
Our private mastermind space is where the magic happens between calls. Ask questions, get feedback, and connect with a curated group of bold, generous women who are all playing at the level you want to be at - or higher. This is a no-fluff, high-standards community that actually supports your growth and helps you see that more is possible for you.
(Value $10,000)
(Value $15,000)
“Irresistible Selling is the only program that I enrolled in where I feel like I’m still using all the things that I learned through the program. It’s ingrained in my business.”
- Alyson Thompson, Birdcage & Blushers
curriculum
The proven roadmap to booking $10K–$100K clients — with confidence, not pressure
(Value $14,985)
Each module in Irresistible Selling is designed to unlock a specific transformation in how you show up, sell, and earn. You’ll walk away with clear, repeatable strategies you can use immediately - and revisit every time you raise your rates, shift your offers, or elevate your clientele.
the
(Value $2,997)
Module 4:
Turn Every Objection into a Resounding YES!
Handle objections with confidence - and turn hesitation into high-paying clients
- What objections really are - and why they're key to booking the client
- The exact language to turn an objection into an opportunity
- How to prevent ghosting, pricing fear, and maybe’s before they start
- Ashley
"I thought I lost a client because they decided to go with a less expensive planner. Recently, she emailed me saying they weren't happy that this planner was slightly unresponsive, and asked if I could meet them in the middle with price.
Using what Maria taught about objections, I sent a long email explaining our process, why we are more, why we cannot discount then attaching two recent reviews. She emailed me the next day saying they are going to make it work!"
(Value $2,997)
Module 3:
The Art of Having Clients Lining Up To Pay You
Learn the psychology of connection so clients want to hire you - before you even say a word
- The secret to building trust and likeability without saying a word
- A simple 3-step process that makes you instantly more magnetic
- How to make sales feel fun, relaxed, and rooted in connection
- LuLu
“No fluff. Real steps, with clear instructions that bring actionable results if you do the work. I mean the day I implemented one of her steps just changing my initial email pitch I had results THAT day. Can’t say that about many courses I’ve taken and approaches I’ve learned.”
(Value $2,997)
Module 1:
How To Stand Out, Build Value & Give Yourself A Raise
- Shauna Cooney, Shauna & Jordon
"After module 1 (last week) I booked a client at our highest initial booking price by not assuming her budget was at the top of what she said, and serving her with value in a custom package that would benefit her. She invested in a custom offering that was over her budget because of the shown value based on her personal fears and desires, and I anticipate that when all is said and done, she will invest around another $3000 (minimum) between albums and rehearsal dinner coverage."
- The 5 crucial questions that eliminate your competition instantly
- How to raise your rates and position your value - without ever sounding defensive
- The magical words that get dream clients eager to book you
Stand out in a saturated market and price with power - no negotiating required
(Value $2,997)
Module 2:
Million Dollar Mindset
Build the confidence, identity, and belief system of a top-performing entrepreneur
- The simple mindset shift that helped me triple my income in under a year
- How to spot and replace the limiting beliefs holding you back
- A step-by-step framework to reset your self-image — and reach big goals faster
- Rachel Wyffels, Life in Bloom
"In the past 2 weeks I have accomplished two things off my vision board and booked my largest budget wedding to date, also an ideal client! I have also felt a lot more confident in most meetings since I started this program. Thanks for your help, support, and advice!”
“So excited to ring the bell and celebrate a win!”
“Maria’s program is the REAL DEAL.”
“She emailed me the next day sayings they are going to make it work!”
“Thanks for your help, support, and advice!"
(Value $2,997)
Module 5:
Money Mastery
Sell your highest packages without being pushy, salesy or chasing
- The most common way entrepreneurs lose sales - and how to stop doing it
- The art of selling your biggest packages without discounting
- How to confidently guide the conversation toward a “yes” on the spot
“I’m beyond thrilled!”
- Alyson Thompson, Birdcage & Blushers
“I just had a consultation with a couple, and not only did I close the deal on the call for my full-service and design package (at my higher rate), but they also added a few extra services—thanks to the strategies I’ve learned through Irresistible Selling. AND they paid in full!
I’m beyond thrilled! Feeling so grateful that the right clients are finding their way to me. 💫”
LIFETIME BONUSES INCLUDED
Tools, templates, and expert trainings to amplify your results for years to come
These bonuses are yours forever - not as fluff, but as the powerful assets that keep working behind the scenes as you raise your rates, attract aligned clients, and scale your business.
BONUS #1
Access to the Action & Accountability Call Vault
See exactly how other women navigated objections, raised their rates, and shifted their identity in real time - so you can collapse your timeline and skip the trial and error.
(Value $9,997)
Get coached by proxy with access to powerful, unfiltered replays from our past coaching calls.
BONUS #5
Done-For-You {Perfect Response} Email Template Kit
Scripts you’ll actually use - from inquiry to follow-up to objection-handling, so you never have to wonder “what do I say?” again.
(Value $150)
The exact emails to send when someone ghosts, price shops, or lowballs you
BONUS #4
Get Published! A PR Expert’s Guide to Getting Your Real Weddings Published
If your dream clients aren’t finding you, this will help change that — fast.
(Value $97)
Stand out in the market and attract high-end clients through press exposure
BONUS #2
Contract Do’s & Don’ts for Your Wedding Business
Get insider tips to strengthen your contracts and avoid costly (and energy-draining) legal mistakes — especially if you serve couples.
(Value $247)
Protect your business and set crystal-clear expectations with your clients
BONUS #3
How to Work with Planners to Book More Clients
Learn exactly how to build relationships with planners that lead to repeat referrals, not just one-off bookings.
(Value $144)
Position yourself as the planner’s favorite vendor - and get referrals with ease
TOTAL VALUE OF LIFETIME BONUSES:
$10,635
EXPIRING BONUSES
Extra support. Extra momentum. Only available for a limited time.
These fast-action bonuses are designed to help you get results even faster - and they’re only available for a limited window. Once they’re gone, they’re gone.
BONUS #1
Book Yourself Solid Playbook
(Value $1,497)
This isn’t theory - it’s a proven framework that walks you through how to filter out browsers, turn “maybe” leads into high-paying buyers, and book more clients without chasing or following up endlessly. It’s the entire Irresistible Selling framework wrapped in a bow.
The proven step-by-step playbook to go from ghosted to consistently booked
BONUS #2
Hand-Picked Accountability Partner
(Value $297)
You’ll be thoughtfully matched with another Irresistible Selling member based on your goals and energy - because no one scales in isolation. You’ll have someone in your corner who gets it, keeps you on track, and celebrates your wins.
Elevate your circle - and accelerate your growth
PAY-IN-FULL BONUS
Save $500 Instantly
(Value $500)
No coupon codes, no hoops to jump through - just instant savings when you decide to go all in.
When you pay in full, you’ll automatically receive $500 off your investment
Book Yourself Solid Playbook:
$1,497
Hand-Picked Accountability Partner:
$297
Save $500 Instantly:
$500
$2,294
TOTAL VALUE OF EXPIRING BONUSES
“My only regret in joining Irresistible Selling is that I did not do it sooner. Maria's course was a game changer for my business and how I carried myself through the sales process. I no longer feel like I am "selling" but rather it feels natural and easy to describe my services and how they benefit my clients. So incredibly thankful for Maria, her whole team, and the IS community!”
- Meg Ramos, RAMOS EVENTS
If you want exponential income growth, you need the one skill that multiplies every other decision you make:
The Skill That Raises Your Income Ceiling
forever
Sales is the wealth-building skill that pays dividends for life.
It’s not just that you’ll make more money this year. Inside Irresistible Selling, you’ll learn how to:
- Raise your rates again… and again… with confidence
- Sell $10K, $20K, even $100K offers to clients who value your work deeply
- Break free from the unspoken ceiling that’s kept you undercharging and overproving
These aren’t one-time wins. They’re compounding skills that grow with you - year after year, client after client, version after version of you.
Most programs teach tactics. I teach how to think like a top performer.
What if sales didn’t have to feel like selling your soul?
Most creatives think they have to choose between being good at what they do and being good at sales.
But what if the same person who dreads sales calls could learn to lead them with confidence — and actually enjoy them?
You don’t have to change who you are to be successful. You just need a better way to sell.
I created Irresistible Selling because I know how intimidating sales conversations can feel. Most creatives dread getting on a call. They fear saying the wrong thing or coming off pushy. They worry they’ll have to change their personality just to get booked.
But that’s not true.
Sales isn’t a performance — it’s a skill. One that anyone can learn — especially when you’re taught the right way.
$25 Million Sales Strategist
Hey there!
Maria Bayer here.
Before launching this method, I spent years in corporate America and closed over $25 million in sales - after I learned how to harness my mindset, build value, and sell in a way that actually felt like me.
In Irresistible Selling, you’ll learn how to master the sales conversation from inquiry to booking - without chasing, discounting, or pretending to be someone you’re not.
Just ask Emma, one of our longtime IS members:
“I hated, abhorred, detested sales…
TO…
‘Is it weird that all I want to do is have sales conversations?’”
— Emma, now over $2M booked since joining Irresistible Selling
If you’ve got big goals and want a business that actually pays you what you’re worth, I’ll show you how to confidently lead every sales call - and make every next yes feel easier, aligned, and 100% you.
High-ticket sales strategist and creator of Irresistible Selling.
Trusted by educators and more:
“I started Maria’s program last year after I saw a dear friend go through it and succeed so quickly! Last year, my total sales were around $120k.
After implementing the modules with each of my clients and growing a team, we grew this year’s gross sales to $451k (nearly $4X in one year!) and were published in Vogue multiple times!”
- SARAH BOND, GRACE AND GOLD EVENTS
“From $120K to $451K in one year!”
“Because of Irresistible Selling, I’ve paid off my mortgage, and I just booked a $75,000 client!”
- NIKKI BEGG, BERMUDA BRIDE
“I just booked a $75,000 client!
“People don’t even have to like selling to be able to connect and understand their clients and speak about themselves.”
- COURTNEY WOLF, INVISION EVENTS
“Maria makes it so easy.”
“It's about owning my lane, embracing my authority, and confidently showcasing the unmatched value I bring to the table. And the results speak for themselves - higher rates, a stronger mindset, and a thriving business that continues to set the standard in luxury event DJing and being... irresistible.”
- DJ Dazzler, Trusted DJ for Lisa Vanderpump, Nascar, Pitbull, Bravo, Netflix and more
“Overall, my journey with Irresistible Selling has been about more than just increasing sales.”
This isn’t just a quick cash injection.
It’s a blueprint for exponential growth.
The Irresistible Selling Framework
What makes this program different from the rest?
Irresistible Selling teaches proven, psychology-backed strategies that empower you to confidently charge what you’re worth, now and as your business evolves. These are repeatable skills that scale with you, so your earning potential grows every time your confidence does. No more crossing your fingers after raising your rates. You’ll have a framework that delivers a lifetime return on investment—because when you know how to sell, there’s no limit to what you can earn.
Million Dollar Mindset Shifts
Sales is a skill—but confidence is the unlock.
Even the best strategies fall flat if you don’t believe you’re worthy of what you’re selling. That’s why mindset is built into every part of this framework. We’ll uncover and replace the beliefs that have been keeping your income and your potential stuck—so you can finally step into your next-level self and lead like the CEO you’re becoming.
As Jainé Kershner said:
“You helped me dream bigger than I thought possible”
Strategic Sales, Not Cookie-Cutter Advice
Most coaches and programs focus on trends, portfolios, or marketing hacks.
We teach what actually moves the needle: sales psychology and conversion strategy.
Developed from years in corporate software sales and battle-tested with thousands of wedding and creative business owners, this method goes beyond “what worked for me” advice. It’s grounded in human behavior and strategic positioning—so you can stop guessing and start booking.
This isn’t about selling in the DMs or sending clever email funnels. It’s about leading confident conversations that turn inquiries into dream clients.
A Community That Feels Like Family
This isn’t just a program. It’s a room full of high achievers who want to see you win, too.
When you join Irresistible Selling, you gain access to a curated community of ambitious, generous entrepreneurs who are building empires and cheering each other on. We don’t just network—we collaborate. You’ll be surrounded by high-performing wedding and event business owners who get it, share freely, and show up powerfully—for themselves and for each other.
Growth is contagious here.
And success doesn’t happen in isolation.
Frequently Asked Questions
I started my career in finance and was discovered by a sales director who hired me to sell their company’s financial reporting software. After many years in software, I left to start my own business.
How did I get started in this business?
Our method is based on the strategic (and non-sleazy!) tactics I learned while booking more than $25M in sales. Irresistible Selling is a unique accelerator which is part online program, part group coaching, and part mastermind. Through this container, you get both accountability in achieving your goals and community, surrounded by women and creative business owners who are changing what it means to sell with integrity.
How does the program work?
You get it for life! I’m here for the long-haul, but even if/when I retire Irresistible Selling, you still get to keep the program and refer back to it as you continue to level up your pricing and clientele.
How long do I get access to the Irresistible Selling program?
The current investment begins at $6,000. Learn more about the program here.
How much does Irresistible Selling cost?
This is a group coaching accelerator combined with an online course in a mastermind-style container. If you’d like 1:1 support, Maria does offer 1:1 coaching. Inquire to learn more.
Is the program 1:1?
Yes! Payment plans are structured to give you time to apply what you’re learning in real time and book clients throughout the program - supporting a strong return on your investment along the way.
Do you offer payment plans?
We’ve worked with hundreds of service providers, helping them master high-value sales conversations, raise their standards, and confidently close larger clients—without pressure. From speakers to coaches to podcast hosts, our clients have gone on to scale their businesses and sell in a way that actually feels aligned.
What are your client results?
Irresistible Selling isn’t for everyone.
Irresistible Selling is a high-level program - and it's not for everyone.
We built it for service-based business owners who are done being great at what they do and ready to be great at running a business. People who already understand that revenue growth is tied to sales mastery - not just visibility, not just a rebrand, not just posting more.
If you're still looking to be convinced that sales is foundational to your business, this isn't your next step.
- You're not yet receiving consistent inquiries
- You want to say yes to everyone rather than attract the right clients
- You're not ready to implement a proven process and actually do the work
- You're unwilling to examine the beliefs that are keeping your income exactly where it is
- Building true wealth and long-term freedom isn't your goal - yet
If you're just starting out, send us a message - we'll point you in the right direction.
When you're ready to lead, sell, and grow at a new level - we'll be here.
It might not be the right time (yet) if:
Because you do.
Irresistible Selling gives you the tools, confidence, and clarity to lead sales conversations that feel like you - and still command top dollar.
No performing. No chasing. No second-guessing.
Just timeless, psychology-backed strategies that help you consistently book high-ticket clients and raise your rates with ease - year after year.
If you’ve outgrown your old pricing...
If you’re done waiting to feel “ready”...
If you know you were made for more...
Ready to walk into the room like you belong there?
Your seat’s already waiting.
“I booked two new clients before even beginning the modules. This just goes to show that when you invest in yourself, the universe responds and sends you clients who invest in you.”
- Krysta Cossitt, Planner
